Facebook Ads for Christmas Light Installers: Book Jobs Before the Rush
By Keven Bermeo · · 6 min
Christmas light installers who win the season start ads in September, not November. The calendar fills in 6–8 weeks and the route density that makes the season profitable gets locked in early.
The playbook
- Start in September. Early October at the latest.
- Run Meta Instant Forms. Quick questions: home size, install date, roof or trees.
- Follow up by text first. Calls go to voicemail in October.
- Take deposits to lock the calendar. Soft holds disappear.
- Use missed-call text-back so phone calls never go cold.
Where LeadCatch fits
Many exterior-cleaning companies add Christmas lights as a seasonal service. LeadCatch Ads Management can run the seasonal campaigns for you, and the LeadCatch app (included with every plan) keeps follow-up moving through the install date. See pricing.
Frequently asked questions
When should I stop running ads?
Most installers shut new lead acquisition down by mid-November once the calendar is full.
Should I require deposits?
Yes. Deposits are how you separate real bookings from soft holds.