The Follow-Up Automation Every Pressure Washing Business Should Have
By Keven Bermeo · · 7 min
Most pressure washing estimates do not close on the first send. They close on the third, fourth, or fifth touch. The fix is a simple 7-day sequence that runs automatically every time you move a deal to "Quoted."
The 7-day sequence
- Day 0: Estimate sent (text + email)
- Day 1: Short check-in text: "any questions on the quote?"
- Day 3: Soft reason (booking window, weather, route density)
- Day 5: Small nudge: faster timeline, bundle, or specific call slot
- Day 7: Last call, then drop into long-term nurture
Why it works
Homeowners are busy. They get the quote, get distracted, and forget. Five short, friendly touches put you back in front of them at the moment they are ready to book.
Where LeadCatch fits
The LeadCatch app (included with every LeadCatch plan) ships with this sequence pre-built. Move a deal into "Quoted" and the texts and emails go out on their own. Pair it with missed-call text-back for the full system.
Frequently asked questions
How long should the sequence run?
7 days is the sweet spot. After that, drop into a long-term nurture that pings once a quarter.
Texts or emails?
Both, but lead with text. Open rates and reply rates on text are dramatically higher.
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